Why I Ditched My 1K Instagram Account

A few days ago, I decided to start a new Instagram account. If anyone reading this follows my old one, they might be thinking ‘why?!’ I had over 1k followers on there and a feed I quite liked. I’ve worked hard to get it to that point so why on earth would anyone in that position start from 0 again: especially when it is notoriously difficult to grow an audience on Instagram now. If you’re only here for the short answer then all you need to know is that I wanted a fresh start.

Not satisfied by that answer? Then stick around for the long story…

Why I started using Instagram

My other account started out as a place to share food photos back in 2015 when I first turned vegan. I needed inspiration as a newcomer to a plant-based diet and found a real sense of community over on Instagram. People were extremely supportive, I had a lot of fun making food into art and it encouraged me to experiment more with my eating choices.

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How food content evolved into travel content

My account grew over the next year, as I consistently posted and engaged with similar accounts. As time went on, I realised I wasn’t arranging food in pretty ways out of passion anymore, and who would’ve thought that having a whole feed full of pancakes, nicecream and avocado toast can become a little boring and repetitive?

In reality, I no longer needed so much food inspiration in my plant-based diet journey; sure, seeing the odd nicely-presented food photo every few scrolls peaks my interest (and tastebuds), but I reached my smoothies-in-mason-jars threshold. I needed a break; I needed variation.

As I started moving away from wanting to devour foodie photos all of the time, I coincidently embarked on my first long solo travel adventure. Living out of a backpack and surviving on pasta cooked in scummy pans in hostels, I realised I wasn’t going to be able to keep a food account up. First of all, I was eating hardly anything healthy, let alone pretty enough to post on the internet. And secondly, I knew for the foreseeable future I wasn’t going to be creating beautiful, colourful dinner spreads.

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This revelation, alongside my loss of love for constantly photographing my food, lead to a username and theme change to travel-related things. This reignited my Instagram passion, but the identity change and difficulty I had trying to post regularly meant that my engagement went down. A lot. I felt a little aimless in what I was trying to actually do with my account and my posts got more and more sporadic; my feed got messier and I started to lose interest in the whole thing.

Falling out of love

I didn’t really know what I was trying to achieve with my account anymore and the whole thing became more of a stress and a pressure than an expression of my creativity. I realised I was following a lot of accounts that I didn’t want to engage with anymore and didn’t want to engage with me and so I stopped posting. What was the point if I wasn’t enjoying it and the people following me weren’t enjoying it either? The next six months became a question of whether this is a social media platform I can get on with or if maybe it just isn’t for me at all.

A fresh start?

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I know this all sounds a bit dramatic, I mean let’s keep the whole thing in perspective here. It is just an Instagram account. Yet, over the last few weeks, I haven’t been able to settle this niggling feeling in the back of my mind that makes my fingers itch with the desire to have somewhere to share my photos and connect with other bloggers. I love colour and travel and nature and food and everything that makes Instagram so popular; cut back to the basics, I love the creativity of photography! Why would I completely shut down that part of my life just because I fell out with my old account?

This is how I came to the decision to create my new account @alysjournals. A place where I can start afresh, follow a ton of bloggers and interact with their content without it being drowned out by all of the other content I follow on my old account, and really express myself through photos that represent me and my feelings now.

What content will I be sharing?

I did a poll on Twitter, asking you lot what photos you like to see on Instagram. Apparently, it’s fairly split, which is nice to see. Also, I’m definitely not a fashion icon, seeing as I can’t remember the last time I bought an item of clothing and most of my things come from second-hand places or the ‘basics’ section of a shop, so it’s good to see that people who follow me don’t have high expectations for fashion photos.Screen Shot 2018-05-19 at 22.55.01

I want to post a mixture of things: I want to share photos from my travels, candid shots of everyday life, my favourite stationery and jumpers (two of the best things in life), short pieces of poetry, and yes, the odd food picture.

Want to connect?

I’d love to follow everyone who reads this, so please let me know your Instagram links and I’ll check your page out. If you like the sound of what I’ll be posting and my feed so far, I’d really appreciate a follow!

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Want to collab with me or be featured on my blog? Check out the topics I want to write about with you and send over an email to alysjournals@gmail.com.

Come say hi:

Twitter (@alysjournals)

Instagram (@alysjournals)


All enquiries: alysjournals@gmail.com


50 thoughts on “Why I Ditched My 1K Instagram Account

  1. pendantry says:

    I don’t know instagram, but is it really that difficult to ‘unfollow’ folks? I don’t understand why you didn’t just do that instead of moving to a new account… your call, of course.


    • Alys says:

      It’s not that difficult but when your whole account is built upon a different idea it’s quite hard to reinvent it. I decided it would be easier for me, and more motivating, to start from scratch 🙂

      Liked by 1 person

  2. ruthinrevolt says:

    I totally get this. It’s good to have a fresh start. I did it with my Twitter account a long time ago. I think, if you’re following a lot of people, it’s a bit of a chore to go through and follow the ones you’re no longer interested in, so I understand why you’d opt for the quicker and easier way.

    Hope you enjoy Instagram more now you’ve got a clean slate.

    Ruth | http://www.ruthinrevolt.com

    Liked by 1 person

  3. The diary of Ellie says:

    I feel like im in the same boat here and im very close to starting fresh on my instagram for my blog because its just at such a standstill. I love my feed but its just not what it was last year and i feel like im posting for the sake of it!

    Liked by 2 people

  4. CharlotteShares says:

    I’ve been thinking about doing this with my instagram for some time as I really want to start a fresh and make it work with my blog more. It’s nice to know I’m not the only one that feels this way.
    Thank you to writing this post 💕
    Charlotte x

    Liked by 1 person

  5. Hilary Tan says:

    I see where you are coming from Alys. My IG account used to be anime edits, then it was travel, and now it’s my daughter. I got bored of IG and realize that it’s the same stuff I see all the time on there no matter who I follow. I much rather have digital photo albums vs. a bunch of cropped, curated photos on an IG wall. Honestly it became a pain to maintain and check daily (thanks algorithms!) so I don’t bother with it. My account is @sereneluna.hilary if you want to check it out, but you can see where I plateaued back in December. 😐

    Liked by 1 person

    • Alys says:

      Thanks Hilary. That’s definitely a fair point, photo albums are nice too. You have to want to do it for it to be positive and if it’s not then there’s no point really!

      Liked by 1 person

  6. vividual says:

    I just did pretty much the same with my Instagram account. I have my personal account with a few hundred followers but I felt like I should create a new account for my blog. I didn’t want to spam friends with my blog all the time so I started from scratch. It’s really hard these days to grow. No one wants to follow you anymore or just for a short time, hoping for you to follow them back. I don’t like playing this whole ‘game’. It seems like our content could be very similar. I’ll send you an email for collaboration 🙂 feel free to check out my blog or instagram if you like!
    https://vividual.wordpress.com https://www.instagram.com/vividualblog/

    Liked by 1 person

  7. Bexa says:

    I totally understand where you are coming from Alys 💖. Before I created my blog I had a foodie Instagram which just had pictures of my lunches 🙈. I followed a lot of fitness accounts too and it kept me interested for a couple of months whilst I wanted to eat healthy but things got samey. I love the colourful variety of photos you have shared already and looking forward to see more 💖 and yay for stationery and jumpers! 😍 xx

    Bexa | http://www.hellobexa.com

    Liked by 1 person

  8. Tasha Louise says:

    It’s a much better feeling to start a whole new account and start from scratch than try and clean up an old account just to keep followers. I started a new one in January when I started up my blog again and although growth is slow it’s nice to just be free to post what ever I want! Travel and jumpers sounds like my type of content so I’ll be giving you a follow 😊

    Liked by 1 person

  9. kathnotkat says:

    I have followed your new account (I’m kathnotkat)! I love the honesty of this post. Instagram can be weirdly draining and I understand the feeling of falling out of love with your Instagram. I can’t wait to keep up with your Insta content!


  10. baybythesea says:

    Very interesting, I was chatting with another blogger over on Twitter just yesterday about this. I may post on it in future, watch this space…

    Liked by 1 person

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